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John Benz

Mu​ltimedia Artist

Br​and Storyteller

Instructional Designer

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Organizational Development

About Me & What I Do Best

My approach to creativity and production is a fusion of storytelling ​and visual design rooted in a deep belief in the power of authentic ​human connections. I'm committed to partnering with individuals and ​organizations who share this vision and understand that genuine ​connections are the key to achieving any meaningful mission.


With over 15 years of experience in creating multimedia assets, ​training and development deliverables, video editing and production, ​and graphic design, I am a versatile and skilled Creative Producer, ​Multimedia Designer, and Learning and Development Manager. My ​mission is to elevate organizational performance by leveraging visual ​design, storytelling, and production expertise.


I have successfully managed both Creative and Learning and ​Development initiatives for various industries including education, ​entertainment, and retail environments, using eLearning software ​(Articulate 360 and Rise), video editing tools (Camtasia, Adobe ​Creative Suite), and LMS systems (Canvas, Cornerstone, Blackboard). ​I have also developed and delivered training content for complex and ​technical subjects, such as Salesforce, customer retail app usage, ​cyber security, and advanced sales and customer conversion.

Sample Design Process

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  • Clear policy for clients and team members, remove ambiguity.


  • Aligned verbiage across the company for consistency.


  • Support in-store team members in expectation setting with clients ​with company verbiage mirroring the explanation on what it means ​to ‘be successful’ and not give up, work through the break-in period.

Brief

Meet with the client to ​define the challenges ​they are facing and goals.

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Research

Where did we come ​from? How did we ​get there?

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Sketch

03

Where could we go?

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Design

A look towards the future.

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Client facing presentation of ​the design journey. Gather ​any feedback and revisions.

Test

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Make final adjustments as ​needed. Complete assets for ​live environment. Celebrate!

Final

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Video Based Storytelling

*Promotional video produced by NASCAR featuring graphic design assets*

Instructional Design Work

Graphic Design / Marketing

Get in Touch

John Benz

Email: jmbenzjr(at)gmail.com

Social: @j.benz (Instagram)

LinkedIn: John on LinkedIn